An investigation into the emotional and economic value of Africa's most lucrative export: filmed poverty. Director Renzo Martens undertakes an epic journey revealing the structures which inevitably keep Africa poor. Armed with video camera and neon, he journeys deep into the Congo where he launches an emancipatory program that attempts to help the poor benefit from "their" poverty.

Mixing investigative journalism, satire and criticism, this is an ingeniously provocative and surprising film.

"This is a tough film in every way and truly political filmmaking of the highest order -fearless, divisive, controversial, and necessary."

-Sean Farnel, Hot Docs

"One of the most critical, provocative, bold and important films on the subject of poverty and western culpability that I have seen in years."

-Sky Sitney, Silverdocs